
“Mylimiausia” Instagram Communication
Mylimiausia is a discount card that allows users to access discounts and special offers at SEB, Circle K, Čilli, Senukai, and Gintarinė vaistinė. The clients requested the creation of a “Mylimiausia” Instagram account and communication for the purpose of image building.
Client:
„Mylimiausia“
Project:
Mylimiausia Instagram
Instagram:
Instagram.com/mylimiausia
Duration:
2019 - 2021
Website:
After a successful launch of “Mylimiausia” Facebook communication, the clients asked us to take care of “Mylimiausia’s” Instagram account, aimed at image building. What did we do?
- We encouraged user engagement on Instagram by asking users, “What is your favorite?”
- The concept was designed in such a way that each individual post appears as a unit, but when you visit the “Mylimiausia” account, all posts are interconnected.
- In the main feed, the focus was solely on Mylimiausia, without communication with partners, while the “Stories” feature was dedicated to partner offers.